Vice President Kamala Harris has hinted at a major policy change if elected, proposing to eliminate the college degree requirement for federal jobs. Despite her campaign’s star-studded approach, new data suggests celebrity endorsements may do more harm than good.
From figures like Kid Rock to Beyoncé and LeBron James, a range of celebrities publicly supported Harris during the 2024 presidential election. However, an AP/NORC poll of 1,251 adults revealed that only about a quarter of Americans approve of celebrities and professional athletes commenting on political issues. Among Republicans, this sentiment was even stronger, with just 11% in favor and 61% opposed.
Public disapproval extends beyond celebrities to large corporations, with only 31% of Democrats and 19% of Republicans approving of businesses speaking out on political matters. Small businesses, however, received greater support, with 43% of Americans approving of their involvement in political discussions.
The poll also found that 65% of U.S. adults feel overwhelmed by political news, leading them to limit their media consumption. This sentiment was higher among Democrats (72%) than Republicans (59%). Conversely, only 37% of Democrats felt the need to limit media consumption on climate change.
Harris’ campaign faced criticism for its reliance on celebrity endorsements and extravagant spending. Reports indicated her campaign paid Oprah Winfrey’s production company $1 million after her appearance at a Harris town hall event. Additionally, up to $20 million was spent on concerts in swing states featuring artists such as Lady Gaga, Christina Aguilera, Katy Perry, and Megan Thee Stallion.
Harris also received endorsements from Taylor Swift, Cardi B, and Demi Lovato, though their impact appears limited. The campaign ultimately exhausted its $1 billion war chest and ended $20 million in debt.
